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CEOs who score high on traits like integrity and compassion deliver better results for shareholders, says a new book.

Sourced through Scoop.it from: fortune.com

As a business owner, we must understand character is the most valuable competitive advantage in our community. When people trust you and your ability to stay true to your core values, your business gains more than sales. It gains future business deals that come from trust.  Overall, businesses and business individuals that maintain high degree of integrity maintain and deliver higher results that those that indulge in the short-term gains by cheating the system.